Nike Campaign Advert
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client
Nike, Kylian Mbappé
year
2026
duration
2 Hours
location
London, United Kingdom
overview
A conceptual, Nike designed, campaign piece centered around identity, ambition and movement. Took inspiration from Nike's emotionally driven advertising style; the double exposure composition blends Kylian Mbappé’s profile with an in-game action shot to visually connect the athlete’s mindset with performance on the pitch.
approach
The design approach prioritises clarity, emotion and immediate brand recognition, all 3 elements that Nike prides themselves in and make their campaigns instantly memorable. The combination of cinematic imagery with the clean editorial structure, the poster becomes adaptable across digital ads, social campaigns etc.
Deliverables
Brand Strategy
Campaign Strategy
Inspirational
