Conceptual Game Cover
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client
Electronic Arts
year
2026
duration
2 Hours
location
London, United Kingdom
overview
A fifa game cover prototype, I noticed EA's shift from it's older enthusiastic approach to designing covers, to a minimalistic feel instead.
approach
The design approach for this piece, was to blend the opposing styles, of both minimalism and the enthusiastic feel of the older game covers. I altered between 2 different design styles which seamlessly connected.
Deliverables
Brand Guidelines
Prototype
Component Library
